Search
shop

Team Sponge to #TRIFORGOOD

A new initiative, Team Sponge Triathlon Charity Race Team is announced. What is it, and how can you race for them? Find out here...
Chief Correspondent
Last updated -
Get the ultimate guide to destination racing

Advertisement

WINNING FEELS GOOD. PASS IT ON.

Team Sponge Triathlon Charity Race Team announced

The Newly Formed #TRIFORGOOD Sponge Triathlon Race Team Is Swimming, Cycling And Running Into New Territory With The World’s First Triathlon Charity Race Team Of It’s Kind.

Debuting the unique aim to ‘tri-harder’ for charity, the new Sponge triathlon race team – Team Sponge – is formed of eight marketing-savvy, high-performance athletes, all with the fierce mentality to do good both on and off the course.

#TRIFORGOOD is the bold signature line sheltering the team’s ambition and marrying together two firm elements that Team Sponge instills in order to encompass both the physical and charitable aspect of competing on the world triathlon stage.

Team Sponge logo

The squad, headed by Ironman Age Group World Champion Jane Hansom, aims to promote and elevate triathlon in the world of sport. In doing so, the dedicated team will not only encourage and inspire more people to take up a sport, but also to show and strengthen support for the para-triathlon community. The exceptional athletes will collectively back five sporting charities and raise money for each one throughout the year. Not only will this result in raising awareness of the sport, but it will also bring attention to the chosen worthy sporting charities that would perhaps otherwise be overlooked.

Charity

The charities selected will build the profile for amateur sport and inspire people to get involved and support sport at a community level. The chosen organisations will fall under three categories:

  • Youth
  • Disability
  • Encouraging people to get back into sport

Each one of the eight members selected to wear the team colours and support, fundraise and campaign for worthy charities must:

  • Love competing in (and winning) amateur triathlons
  • Have a keen interest in sports marketing, brand sponsorship and social media
  • Have passion and influence within the triathlon scene and/or broader world of sport
  • Want to give back to the sport they love

CLICK HERE FOR APPLICATION DETAILS

Hansom, whose vision for the team is to showcase triathlon as a friendly and accessible sport for all levels as well as raise money grassroots sport charities, says of the squad, “We want to demonstrate the overall power of sport as a force of good and encourage participation in triathlon for all ages.”

The amateur team has secured the sponsorship from top brands such as Cervélo, Craft, Huub, On Running, Superfeet, CurraNZ and Kitbrix, all of which agree wholeheartedly with the squad’s charitable vision.

If any brand partners wish to be involved with Team Sponge please contact jane@spongemarketing.com

For more information on Team Sponge please visit www.spongeraceteam.com.

Team Sponge #TRIFORGOOD

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
Challenge Family Jort Vlam CEO
“It’s not just for nutty people who train 40 hours a week!” Jort Vlam on taking triathlon mainstream and why he’s still inspired to keep growing the sport
Chain hanging to dry after waxing
PremiumSwitching to a waxed chain could take minutes off your Ironman bike split, without riding any harder – and here’s why
PremiumAre women better than men at long distances? We uncover the truth once and for all
Castelli Aero Pro 8S women's cycling jersey
Castelli Aero Pro 8S cycling jersey review: can this ultra-aero jersey turn watts into speed without dialling down on comfort?
Sian Rainsley Vitus
PremiumThreshold or VO2 max? The best type of intervals for triathletes who want to get faster
latest News
Lionel Sanders wins 70.3 St George 2025 photo credit Getty Images for IRONMAN
Lionel Sanders on his way back – but Nice too soon so sights set on new targets
Adam Peaty photo credit Aquatics GB
Gordon Ramsay, Adam Peaty and Harry Judd face Olympic challenge at T100 London
James Elvery / RaceRanger
RaceRanger anti-draft tech set to be added to motos by next season reveals CEO
Taylor Knibb congratulates Julie Derron at T100 San Francisco 2025
T100 London 2025: Date, start times and how to watch two epic races LIVE
Hayden Wilde Alex Yee Olympic Games Triathlon Paris 2024
Welcome shock as Alex Yee and Hayden Wilde renew rivalry on the French Riviera
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...