Outlaw and FOODCELL getting aero for 2019

The Outlaw Triathlon Series of events have announced a partnership with FOODCELL, the innovative aerodynamic nutrition carrier

Last updated -

The Outlaw Triathlon Series and FOODCELL have agreed a new partnership for 2019 to help further promote the innovative aerodynamic nutrition carrier that has already proven itself in the world’s toughest triathlon environments.

FOODCELL offers a bigger storage capacity than other almost any other aerodynamic food carrier and has very easy access due to the sliding opening on the top. It can be detached easily from the bike for easy cleaning and there are no zip ties or screws to tackle.

The bike sections at the Outlaw Series events cover either 56 or 112miles of cycling on roads that lend themselves to making the most of aerodynamic advantages.

Event director, Iain Hamilton commented: “The Outlaw Series courses are renowned for being relatively flat and fast, except when it’s windy! A product like FOODCELL is ideal on multiple levels including speed, convenience and preventing littering. We’re really pleased to be working with a British designer who got part of his inspiration from taking part in the Outlaw himself.”

FOODCELL / Outlaw Triathlon

FOODCELL founder, Dr Mark Tallon said: “Our patent pending design features a K-Tail shape and drag reducing dimples as a unique method of opening to store foods as well as being detachable from the bikes frame. FOODCELL is perfect for the Outlaw course and we’re really pleased to be an official partner of the Series.”

He added: “We have a number of pro athletes and top age groupers using our products and they seem to love them. Eighteen months of testing and retesting seems to have paid off!”

FOODCELL is made from premium materials resulting in durable design for all weather conditions, including the cold wind and rain of Outlaw 2018 and the heatwaves of previous years.

For more information, visit And note that there are only about ten places left in Outlaw Nottingham!

Written by
Press Release


In episode 1 of our new SBRX Show we sit down with ultra runners and coaches Kim and Jayson Cavill to get their take on the Barkley Marathons and triathlon & trail running gear reviews, training tips and more
Discover more
Sumarpo vanguard vs Zone 3 Vanquish X triathlon wetsuits
ZONE3 Vanquish X wetsuit vs Sumarpo Vanguard wetsuit – how do these triathlon wetsuits match up?
Essential Beginner's Triathlon Gear & KIt
Triathlon gear for beginners: essential kit for getting started
open water swimming Sumarpo wetsuit
How to improve swimming endurance – PRO tips to help you swim further in open water
sumarpo triathlon swimming wetsuit
Wetsuit buying guide – How to choose the best wetsuit for triathlon, open water swimming, SwimRun and cold water
Aviles Duathlon
What is a duathlon? Beginner’s guide to distances, training plans and kit
latest News
Gustav Iden Kona athlete sign in 2022 photo credit Donald Miralle for IRONMAN
Gustav Iden shares heartfelt message after major milestone on the journey back to the top
Sam Long celebrates at the San Francisco T100.
Sam Long targeting two major T100 races after season break to resolve personal problems
Challenge Geraardsbergen 2023 - Photo Credit José Luis Hourcade
British triathlon star Joe Skipper looking to save season with big results Down Under
Braden Currie wins IRONMAN Cairns 2019
Long course triathlon legend looking to kickstart season on happy hunting grounds in Cairns
lionel sanders wins oceanside 2024 [Photo credit: Donald Miralle / IRONMAN]
Lionel Sanders set for triathlon return after being announced on start list for event he loves
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
Invalid email address
The SBRX Group

Proudly elevating endurance sports through content, products & services

Share to...