TRI247
Search
shop

Boardman Performance Centre facing closure

Less than two years after it opened, news today from Halford Group plc that the Boardman Performance Centre in Evesham is facing closure

Chief Correspondent
Last updated -
SHOP

Just two years after its launch, the Boardman Performance Centre (website) faces closure, unless a new buyer can be found to take over as a going concern.

In a formal statement to the London Stock Exchange today (HERE), the Halfords Group plc announced its ‘Proposed closure of Cycle Republic and Boardman Performance Centre’, following ‘a strategic review of the Group’s cycling businesses’.

Boardman Performance Centre

From today we will launch a consultation process with the 226 colleagues affected by the proposal, with a view to mitigating redundancies where possible. We are also actively exploring opportunities to sell the sites as a going concern. Subject to the outcome of current negotiations and consultation, the stores are expected to close during the first half of FY21.

The closure of Cycle Republic is intended to allow further investment and focus on ‘the enthusiast cycling market’ through Tredz (www.tredz.co.uk), the online retaliler it purchased in 2016.

With investment in the Tredz business, alongside our core Halfords Retail cycling business, we believe we will be uniquely placed to serve both the enthusiast and the mainstream customer in a more economic way than we do today.

RELATED: INSIDE THE BOARDMAN PERFORMANCE CENTRE

Is there room in the market for the centre – with its flagship wind tunnel – to be purchased as a going concern? Based in Evesham, the BPC is just 50 miles away from the new Silverstone Sports Engineering Hub, with surely a significant crossover of services within a geographically close venue.

https://www.instagram.com/p/B9y30nIlzEv/

Advertisement

Graham Stapleton, CEO said:

“The Board has come to the difficult, but necessary, decision to propose the closure of Cycle Republic, our retail store-focussed performance cycling brand.

This proposal is not a reflection of the hard work of our Cycle Republic colleagues, who I would like to thank for their commitment and passion in serving our customers. We are now moving into a period of consultation with impacted colleagues with a view to mitigating as many redundancies as possible.

Going forward we propose to focus our investment and resources in Halfords and Tredz, through which we will deliver market-leading specialist propositions for both mainstream and enthusiast cyclists via a business model that improves our overall economics.”

John Levison
Written by
John Levison
TRI247's Chief Correspondent, John has been involved in triathlon for well over 30 years, 15 of those writing on these pages, whilst he can also be found commentating for events across the UK.
Discover more
T100 Singapore Age Group bike course
Ultimate sightseeing – the must-do city centre triathlons
TRI-FIT Geo Coral women's tri suit
TRI-FIT GEO Women’s Tri Suit Review – How does it fare in our quest for the ultimate long course kit?
Jonny Brownlee swim pool neom 2022 Photo Bartlomiej Zborowski Superleague Triathlon
Jonny Brownlee on the pool swimming drills to do now to get faster in open water
sebastien kienle at challenge st polten
Let’s race… Challenge St Pölten
Fanni Szalai Arena Games Sursee 2023 photo credit Darren Wheeler That Cameraman SLT
supertri E next gen talent – meet the 6 future superstars to watch in London
latest News
The men's podium from the 2024 supertri E World Triathlon Championships.
Chase McQueen looking to keep the ball rolling after winning world championship title in London
Alistair Brownlee run Singapore T100 2024 photo credit PTO
‘Mindset of a champion’ – Frodeno on Brownlee’s reaction to penalty in Singapore
Youri Keulen on floor finish line Singapore t100 2024 photo credit PTO
Singapore T100 Triathlon World Tour results: Full finishing order after Keulen win and Brownlee DNF
The women's podium at the 2024 supertri E World Triathlon Championships in London.
Beth Potter takes BIG boost after holding off Olympic Games rival in London world championship win
Sam Long fist bumps after taking second at the Miami T100
Sam Long relishing racing after spectacular second place finish at Singapore T100
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
Invalid email address
The SBRX Group

Proudly elevating endurance sports through content, products & services

SBRX
RUN247
Share to...