Jan Frodeno world record NFT up for sale to the highest bidder

Sunday in Germany was a total triathlon one-off, so no surprise really then that the Zwift Tri Battle Royale is jumping on the NFT craze on the back of that new iron-distance world record from Jan Frodeno.

The 39-year-old German clocked an astonishing 7:27:53 in his head-to-head showdown with Lionel Sanders in the Allgäu region to break the 7:35:39 mark he himself had set at Challenge Roth in 2016.

In the aftermath of a record-setting day, it was announced that an NFT (non-fungible token) would be released to mark the occasion.

What is an NFT?

You might well ask. The official definition is “a unique, digital certificate that is stored on a blockchain and provides certain
ownership rights in an asset such as a digital work of art”.

NFTs really started to hit the headlines earlier this year when the digital artist known as Beeple sold a piece of his work at Christie’s for an eye-watering $69million. Now – unsurprisingly – NFTs are very much en vogue.

NFTs are described as ‘non-fungible’ because each one is unique and of different value. So this one from Sunday is as limited as limited editions get – it’s 1 of 1. It includes:

• Exclusive Data-Insights of the World Record Swim/Bike/Run-Performance
• A digitalised and signed part of the original Finish Line Tape
• A 3D model of the track
• Video highlights
• Finish Line photo
• In addition, the buyer physically receives a signed part of the original Finish Line Tape

How will the Frodeno NFT be sold?

So, this is quite the collector’s item, and that’s the aim here – the Frodeno World Record NFT is now up for sale to the highest bidder at auction. It was minted on Tuesday July 20 and a one-week auction is now under way – that is set to end at 1800 BST on Tuesday July 27.

A part of the auction proceeds will be distributed to The Frodeno Fun(d), a non-profit organisation which has a mission to positively influence the lives of socially disadvantaged children with the help of sport.