TRI247
Search
shop
T100 World Tour
WIN 2 T100 AG ENTRIES - ENTER NOW
WIN 2 T100 AG ENTRIES - ENTER NOW
WIN 2 T100 AG ENTRIES - ENTER NOW

‘Hype train’ gathers speed as Skipper and Blu raise the stakes

News Director
Last updated -
SHOP
T100 Triathlon World Tour
Redefining triathlon

It might be staged (up to a point at least) but we still love it, and Joe Skipper and Kristian Blummenfelt raised the ‘hype train’ stakes again on Thursday.

If you haven’t seen the fun and games between the pair this week, where have you been? We’re here to recap and update, adding in the latest content drop.

Recently Skipper said in a media interview that he wasn’t buying into the Norwegian hype ahead of the 2021 IRONMAN World Championship in St George on May 7. That clearly got the attention of Blummenfelt and his compatriot Gustav Iden.

The Norwegian Hype Train

They released a YouTube video early this week, on the back of Skipper’s fourth at IRONMAN South Africa, trolling the Brit during a training session at altitude in Sierra Nevada. The title of the video, if you haven’t guessed already, was ‘Norwegian Hype Train’.

Skipper, despite that disappointing result in Port Elizabeth on Sunday, showed the sense of humour was still there by joking that he DID believe the South African hype after their 1-2-3.

We had another subplot to add to the mix Wednesday when the organisers of Sub7Sub8 dropped a video with Alistair BrownleeBlummenfelt’s rival in that bid in Germany in June – feigning disinterest at the Norwegian’s performance at IRONMAN Cozumel.

So to Thursday, and another instalment in the daily soap opera. Another Sub7Sub8 video – this time raising the stakes in that Blummenfelt vs Skipper narrative.

Advertisement

Skipper: We wanna destroy them

Joe appears on the video, saying he is very much Team Alistair and wants to see the Norwegians beaten, and beaten badly. To put it mildly.

“I wanna destroy their team, I’m really up for it. I’ve already messaged Alistair and I’ve said: ‘Alistair, you need to make sure you’re on top form for this because I wanna destroy them and you need to make sure you’re at 100 percent for this’. And he said yeah, he’s gonna do it.

“We want it more than them and we’re gonna make it happen.”

At this stage the camera crew clearly start laughing, but Joe – with a big smile on his face – reinforces the point.

“Honestly, that is not even an understatement, we wanna f***ing destroy them.”

The video then shows Blummenfelt sat with a mobile phone in his hand, watching Skipper’s comments. His response at the end when it arrives is the perfect sign-off.

“But who is this guy? It says Joe something in the headline.”

Advertisement

Rivalries sell

So there is an element of these athletes just having fun, but the response on social media this week proves that rivalry – staged or not – can have a major impact on promoting events.

The way athletes act and talk in the lead-up to an event hardens public opinion one way or the other. And that likely leads to increased interest.

It’s easy to forget that Floyd Mayweather Jr didn’t make billions in a boxing ring just because he was a great fighter. A significant portion of those PPV buys came from people who wanted to see him get his clock rung.

Being outspoken, sometimes being the bad guy – it can work to everybody’s advantage. Done right this will be a huge positive for the sport of triathlon.

The hype train is absolutely gathering speed. We are absolutely on board, next stops St George and Germany…

Jonathan Turner
Written by
Jonathan Turner
Jonathan Turner is News Director for both TRI247 and RUN247, and is accustomed to big-name interviews, breaking news stories and providing unrivalled coverage for endurance sports.Β Β 
Discover more
TRI-FIT Geo Coral women's tri suit
TRI-FIT GEO Women’s Tri Suit Review – How does it fare in our quest for the ultimate long course kit?
TRI-FIT women's sleeveless tri suit
5 race day mistakes that are sabotaging your triathlon times (and how to fix them)
Kate Auld riding on an indoor trainer
Rouvy vs Zwift: our indoor cyclists put them to the test
Professional triathletes on the bike course at Challenge Almere-Amsterdam
Fastest triathlon courses: Best IRONMAN, long course and middle distance races for a sure-fire personal best
Patagonman swim start
6 tips for taking on an Xtreme triathlon from a PATAGONMAN champion
latest News
RaceRanger installation PTO European Open 2023 Ibiza
IRONMAN announce new partnership with draft detector RaceRanger for the 2024 season
Steve McKenna got the win at the 40th edition of IRONMAN New Zealand.
Australian star Steve McKenna shares emotional message after IRONMAN New Zealand win
Chelsea Sodaro takes the tape at the 2024 IRONMAN New Zealand.
Former IRONMAN World Champion delighted after bouncing back to first full distance win since Kona
World Triathlon Cup Miyazaki 2023 Gwen Jorgensen
Olympic gold medalist praises Boulder training environment ahead of WTCS season opener
Chelsea Sodaro PTO Asian Open 2023 run [Photo credit: PTO / Darren Wheeler]
IRONMAN New Zealand results: Steve McKenna and Chelsea Sodaro take the tape in Taupo
Story to tell?
Share interesting & inspirational stories with our news team
The SBRX Group

Proudly elevating endurance sports through content, products & services

SBRX
RUN247
Share to...