Search
shop

Title favourite Sam Laidlow focusing on the mind as well as the body ahead of Nice showdown

British-born Frenchman goes in search of a second IRONMAN World Championship
Last updated -
Get the ultimate guide to destination racing

As the first and only man to have won a World Championship title on French soil, it would be a fair bet to suggest that Sam Laidlow has all the answers when it comes to preparations for next month’s IRONMAN showdown on the French Riviera.

The English-born athlete, who now lives in France and competes under the colours of the tricolour, made history in 2023 when he crossed the line in Nice to secure victory in the only men’s championship to have ever been held outside of the USA.

With the event set to return to the CĂ´te d’Azur on September 14, Laidlow – fresh from successive wins at Challenge Roth and IRONMAN Leeds – will no doubt be regarded as one of, if not the favourite, in a field which will once again boast the very best of the global IRONMAN talent.

Having recovered from the illness and injury which hampered the early part of his season, it now seems that the 26-year-old is firing on all cylinders as he heads to the South of France.

Advertisement

Focusing on the positives

Of course, it is not only the body that needs preparing for such a huge challenge, with signs already evident that Laidlow has also been working on his mindset, with a series of crafted affirmations to keep the pre-race vibes ultra-positive.

Sam Laidlow wins IRONMAN Leeds 2025
Sam Laidlow wins IRONMAN Leeds 2025 [Photo credit: Nigel Roddis | Getty Images for IRONMAN]

Posting on his Instagram page, he posed the question “The process. What do you tell yourself before a race?” before adding a series of images and sentences clearly designed to give him the best possible mental chance of repeating his 2023 heroics.

Under the heading “Things I’m reminding myself before the Ironman World Championship, from the last guy to win it in Nice” he adds the following statements.

“Trust my own abilities, I’ve done it before. And I can do it again.”

“Whatever the outcome of this race, good or bad, it doesn’t define my career.”

“Being on the startline is a true privilege. I’ll never take that for granted.”

“As Jan (Frodeno) once told me, it’s just another race… show up healthy, fit and ready to f*ck things up.”

Among those to react to the post were Frodeno himself and England’s Kat Matthews, who both wished him well on his quest for a second title.

Sam Laidlow joy Challenge Roth win 2025
A remarkable win for Sam Laidlow at Challenge Roth. [Photo credit: Challenge Roth]

Momentum shift

His win in 2023 was a masterclass in IRONMAN perfection as he came out of the water in the leading pack, broke clear of the field on the bike and then stayed strong throughout the marathon to become the youngest-ever winner of the men’s event.

After his win at Leeds, he admitted to feeling something of a momentum shift in his favour as he builds toward the most important date in the men’s competitive calendar.

“Since Roth or even four or five weeks before Roth, I’ve started to get some good momentum and I just want to keep that going,” he told TRI247. “The plan is just to not do too much. This is probably the least I’ve trained and I’ve put out two good full-distance races now. So yeah, just don’t do anything crazy. Listen to my body and trust that. I trust my capabilities and my level.”

With the body now holding together, it is the mind where Laidlow is looking for that extra edge as he seeks another massive home win in his adopted nation.

Matthew Reeder
Written by
Matthew Reeder
Matt Reeder is a seasoned journalist and editor with more than 30 years’ experience working for regional newspapers and websites, including a 12-year stint as Group Sports Editor of The Yorkshire Post
Discover more
tri-fit vortex tri suit review
TRI-FIT VORTEX tri suit review – race day approved performance
Maja Stage Nielsen Kat Matthews Jocelyn McCauley IRONMAN Texas 2023 podium photo credit IRONMAN
PremiumRacing to keep up: Is social media making us train harder?
Cadomotus chronos aero triathlon cycling shoes
The triathlon cycling shoe that promises a 10-watt saving: Cadomotus Chronos Aero triathlon cycling shoes review
Wahoo ELEMNT RIVAL
PremiumTraining to heart rate vs power on the bike
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumHow to pace a triathlon to leave it all out there WITHOUT blowing up
latest News
Kat Matthews wins IRONMAN 703 Swansea 2025 finish line
IRONMAN 70.3 Zell am See-Kaprun 2025: Date, start times and how to watch live
Chrissie Wellington 2023 photo credit: Challenge Roth
IRONMAN legend Chrissie Wellington shortlisted in BBC vote for ‘UK Sportswoman of the 21st Century’
Alex Yee Cassandre Beaugrand gold medals supertri Boston photo credit supertri
WTCS French Riviera 2025: Date, start times and how to watch Yee and Beaugrand in races of the season so far
Georgia Taylor Brown T100 London 2025 bike
Olympic superstar GTB looking to learn from London at T100 French Riviera
Hayden Wilde wins T100 London 2025
T100 French Riviera 2025: Date, start time, who’s racing and how to watch live
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

All plans include a 7-day free trial

ÂŁ7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

All plans include a 7-day free trial

ÂŁ47.95/year
ÂŁ95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...