Search
shop

Numbers game: Sub7 is 11 vs 11, Blu looks to net winner vs Brownlee

Kristian Blummenfelt and Alistair Brownlee meet on the field of battle ahead of their Sub7 showdown
News Director
Last updated -
Get the ultimate guide to destination racing

The pacing teams supporting newly-crowned IRONMAN World Champion Kristian Blummenfelt and dual Olympic gold medallist Alistair Brownlee are in the spotlight this week ahead of next month’s eagerly-awaited Sub7 projectpowered by Zwift 

And ahead of the showdown, ‘Big Blu’ compares himself to a football striker in the latest video update released by organisers the Pho3nix Foundation.

But will it be a tap in for the Norwegian – or something far more demanding?

Advertisement

‘Like a football match’

Interviewed on their test day at the Dekra Lausitzring motor racing circuit near Dresden in Germany, Blummenfelt explained: “The mental process going into a race like this is a little bit different to a World Championship like St George or Hawaii or the [Olympic] Games.

“Of course I still have a big team around me there, but it’s kind of a race for myself on race day. But here at Sub7 you’ll have 10 other teammates on the course really fighting for you and trying to pull you along and being such an important factor.

“It really is going to be like a football match, 11 players on each team and it’s all about having the great 10 behind you who will kind of serve you that last ball you can score from to win the match.”

And that was echoed by Kristian’s coach Olav Aleksander Bu when we caught up with him in the build-up to St George.

“It’s as much a race between Kristian’s pacers and Alistair’s pacers,” he agreed and outlined the plan of action between now and race day on June 5: “After St George we’re going to spend a couple of weeks in Norway, just getting back into training and so on. And then we’ll head off for one week for a small camp with those pacers leading into the event.”

Fine margins

The video shows Olav accompanying Kristian on the recce day at the Lausitzring where the men who have won the last three Olympic titles will lock horns in Sub7. Alistair was there too, meaning a pre-match meet up on the field of battle.

Of course no one has got closer to seven hours that Blummenfelt after that epic 7:21 IRONMAN debut at Cozumel late last year.

His second attempt at the distance netted the World Championship crown in St George at the weekend – but he reckons the margins will be fine when he steps up for a third time early next month.

The Norwegian said: “The goal times for swim / bike / run is difficult – I would like to not lose more than a minute or a minute and a half to Alistair on the swim. Ideally be as close as possible because it’s not just about going as fast as possible, it’s also a battle in the race and it’s going to be very important to beat Alistair’s team.”

For his part, Brownlee – as you’d expect – is drilling down into every detail to maximise his chances. 

He said: “Conditions are going to be important. Making sure the wind is in the right direction, making sure that the air is humid, fast and warm, all those things, because this is such a challenge and there’s not a lot of time in it. Making sure that almost everything is as perfect as we possibly can.”

Jonathan Turner
Written by
Jonathan Turner
Jonathan Turner is News Director for both TRI247 and RUN247, and is accustomed to big-name interviews, breaking news stories and providing unrivalled coverage for endurance sports.  
Discover more
Caroline Pohle Lena Meissner ironman 703 jonkoping sprint 2025
PremiumHow to pace a triathlon to leave it all out there WITHOUT blowing up
FORM Smart Swim 2 PRO lens close up
FORM Smart Swim Pro 2 Goggles review: can these high tech goggles actually help you to train smarter and swim faster?
Premium‘The difference from triathlon is so big – there’s no comparison’: Maya Kingma on life in the Women’s WorldTour peloton
Laura Siddall Challenge Roth 2025 finish line
PremiumLaura Siddall: 10 things I’ve learned from my professional triathlon career
TRIFIT VORTEX tri suit
The small but mighty tri brand you NEED to know about: Why TRI-FIT are on a mission to disrupt the triathlon apparel scene
latest News
Sam Long St George 2024 photo credit Getty Images for IRONMAN
‘Yo Yo Yo – London is calling’ – Sam Long the latest big name added to stellar T100 start lists
Kristian Grue wins Norseman 2025
Norseman 2025: Grue and Skala conquer ‘Zombie Hill’ and the world’s TOUGHEST triathlon
Hayden Wilde happy T100 Singapore 2025
Hayden Wilde – is he BACK for T100 London after injury nightmare?
Sam Laidlow run Roundhay Park IRONMAN Leeds 2025
‘I’m ready for it’ – Sam Laidlow on why triathlon is hitting new heights in 2025 ahead of IRONMAN World Champs
Alistair Brownlee Olympics Triathlon London 2012 Podium Gold
Olympic icon Alistair Brownlee reveals most British thing ever when it comes to fuelling recovery
triathlon on your terms
Never miss out with our triathlon alerts & digest. Get a dose of adventure & inspiration with Boundless.
The 247 Group

The home of endurance sports

TRI247-LOGO_Primary-Black_RGB-1

CHOOSE YOUR MEMBERSHIP TO BECOME PART OF SOMETHING EPIC

We’re on a mission to elevate the world of endurance sport, becoming your go-to resource for expert training tips and inspiration, unbiased reporting and creating a platform for grassroots voices. But we can’t do it without you on board! Choose a TRI247+ membership option below and become part of something epic.

£7.95/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

100+ new articles/month

You’ll also gain access to our other premium websites:

Have an account? Sign in

£47.95/year
£95.40/year

50% Discount

100+ new articles/month

Unlimited access. No ads. A whole library of tips, advice and inspiration at your finger tips, and the chance to shape the future of triathlon journalism.

You’ll also gain access to our other premium websites:

Have an account? Sign in

Share to...