Sigma Sports to open new store in Oakham, Rutland

Sigma Sports founders Ian Whittingham and Jason

Sigma Sports expands with new Rutland multisports store

New career opportunities in Oakham

Way back in 2010 (HERE), I featured the launch of the all-new Sigma Sport in Hampton Wick, Surrey. Sigma Sport has since become Sigma Sports (HERE), and a decade on from that major move up the High Street from the original store, they are to launch a brand new venture in Oakham, Rutland.

Here are the details of that – a nw addition which alos may also appeal to some of our readers based in the area who are seeking employment in the industry, with several roles currently being advertised.


Sigma Sports to open new store in Oakham

Sigma Sports (www.sigmasports.com), the UK’s leading road cycling and triathlon retailer, announces the opening of its second multisports store in late spring. Located in Oakham, Rutland, the store will be a hub for the active outdoor community in the area. The 4000 square foot retail space at South Street will range premium brands from across the road cycling, MTB, triathlon and run categories, offering customers the same exceptional shopping experience that Sigma Sports is famed for through its flagship store in South West London.

Sigma Sports Hampton Wick
Sigma Sports – Hampton Wick

The opening of a new store reflects Sigma Sports’ ambition to expand and deepen direct relationships with local cycling, running and triathlon communities. The South Street site was not only chosen for its ample space and warehouse facility, but also for its location in the heart of Leicester’s countryside – home to the well-known Rutland – Melton International CiCLE Classic.

Sigma Sports’ Managing Director, Ian Whittingham says: “We are very excited to bring our retail offering to Oakham, a beautiful location with some stunning riding right on the doorstep. This expansion will allow us to engage with the cycling community around Leicestershire and beyond, bringing the same excellent levels of customer service that we’ve become renowned for in South West London.”

The store opening will create a number of career opportunities as Whittingham continues to explain: “Knowledgeable staff that deliver exceptional customer service are key to our success as a company. We’re immediately seeking applications from experienced retail professionals with a passion for cycling and triathlon.”

A range of roles are already advertised on Sigma Sports’ careers page HERE.