Volvo Car UK renews its sponsorship of British Triathlon

Volvo Car UK extends British Triathlon sponsorship to 2022

In what is a challenging market and competition for sports sponsorship, good new today for British Triathlon. Its partnership with Volvo Car UK – which started 12 months ago – has been renewed for further three years, “following a successful first year of support in 2019”.


Volvo Car UK renews its sponsorship of British Triathlon

  • Volvo Car UK announces continuation of its sponsorship of British Triathlon as Official Vehicle Partner
  • Company pleased to extend its successful relationship with the sport until 2022, following a successful first year of support in 2019
  • Volvo vehicles will again be used to support major triathlon events and the work of sports officials around the country
  • 2020 calendar includes the ITU World Series meeting in Leeds and large-scale events for elite and amateur competitors at Canary Wharf
  • Volvo will also highlight its ongoing relationship with the sport at the Triathlon Show at London ExCeL in March
  • Triathletes Lauren Steadman and John McAvoy to be joined as Volvo brand ambassadors by new signings from the sport, to be announced soon

Volvo Car UK is pleased to announce it is to continue as the Official Vehicle Partner of British Triathlon for a further three years. The decision follows a successful first year in its association with the sport’s National Governing Body in 2019.

Once again, Volvo cars will support a busy calendar of major triathlon events around the country, including the annual season-launching Triathlon Show at London’s ExCeL exhibition centre (27-29 March). Its vehicles will also be used by British Triathlon coaches and officials in their work throughout the year.

Volvo Car UK British Triathlon

Key dates for 2020 include the AJ Bell World Triathlon Leeds (6-7 June), part of the ITU World Series where the world’s best triathletes will be in action. The calendar will also feature the highly popular Accenture Mixed Relay Triathlon event at Canary Wharf in London.

The partnership between Volvo and British Triathlon is founded on their shared core values, including respect and care for the environment, sustainability and a sense of adventure. Both also share a focus on people, helping them to enjoy active lifestyles and explore new opportunities.

These messages have been amplified by the work of the first two triathletes to be appointed Volvo brand ambassadors: multiple World and European Championship winner and Rio 2016 Paralympic silver medallist Lauren Steadman, and John McAvoy, an ex-career criminal turned full-time professional athlete.

Lauren Steadman / Volvo

Lauren and John are to be joined by further star names from the world of triathlon; details will be announced soon.

Kristian Elvefors, Managing Director, Volvo Car UK, said: “We have enjoyed an excellent first year supporting British Triathlon, helping us connect with thousands of people who enjoy the challenge and excitement of the sport – both as competitors at all levels and as spectators. In our second year of sponsorship we look forward to growing our relationship and reinforcing the messages around our shared values, helped by the excellent work of our sporting brand ambassadors.”

Andy Salmon, British Triathlon CEO, said: “We are delighted that our partnership with Volvo is set to continue. It has been great to work alongside a company that shares our core values and I know as the sport moves forwards we will continue to grow together. Volvo not only has a passion for promoting active lifestyles, but also has safety, quality and care for the environment at its heart, which resonates with our membership and audience. I am looking forward to seeing what we can achieve together in the future.”

YOU MAY ALSO LIKE
Flora Duffy Georgia Taylor Brown Abu Dhabi 2022 photo credit Wagner Araujo World Triathlon
Who wins long vs short course battles at first Global Triathlon Awards?
Sam Renout / Warnes Bros. Discovery / PTO
PTO agrees multi-year broadcast deal with Warner Bros. Discovery
Georgia Taylor-Brown Olympic Triathlon Silver Tokyo 2020
Europe Triathlon Awards for 2021 – And the winners are…
Laura Siddall Challenge Roth 2021
Laura Siddall and Matt Hanson elected to PTO Athlete Board
World Triathlon / Anti-Doping / International Testing Agency
World Triathlon partners with International Testing Agency
Latest News
Flora Duffy Georgia Taylor Brown Abu Dhabi 2022 photo credit Wagner Araujo World Triathlon
Who wins long vs short course battles at first Global Triathlon Awards?
Challenge Salou 2022: Fenella Langridge finish
Langridge and Long top Challenge World Bonus standings
Tom Bishop / PTO US Open 2022 Dallas (Photo Credit: James Mitchell / PTO)
‘One of the best experiences I’ve had’ – Daytona delight for Bishop
Paula Findlay Indian Wells 2022 Patrick McDermott Getty Images for IRONMAN
‘Raising the bar’ – Findlay praises Jewett’s stunning Indian Wells run 
Coach Malcolm Brown Team GB
Brownlees laud coach Malcolm Brown as he receives IOC Award